Blog

UX Testing

UX testing in a lab is great, but will only get you so far

Don’t get me wrong. Lab-based UX testing is and should remain a core component of any customer-focussed business’s arsenal, but…

Losing Control

Losing control: Is it really so bad?

Since Covid-19 hit, we’ve been using our community and WhatsApp tools to explore life in the pandemic world. We’ve been…

WhatsApp

Why we love using WhatsApp in our research

In a world where people are increasingly addicted to staring at their smartphones – and I’ll admit, I’m one of…

Celebrate

MRS Innovation Award Nomination 2020

We are delighted to announce that our WhatsApp research solution has been nominated for the MRS ‘Innovation of the Year…