In-the-moment research, also known as ‘mobile ethnography’, gives you a window into customers’ real lives by asking them to share video, photos and text of their lives and experiences.
By using this technology, Whycatcher helps you to reach beyond traditional research methods, enabling you to capture details which may not be recalled in a focus group or one-on-one interview. Additionally, the rich feedback and emotion captured through the medium helps bring the face of real customers into your business – helping to inspire a more customer-centric culture.
In-the-moment research has a number of applications, including:
- Understanding user needs
- Identifying potential unmet needs
- Understanding customer experiences
- Understanding customer attitudes and perceptions