Bring meaningful feedback to life
Let participants react directly to images or videos by placing pins, emojis and comments
Media Pinning turns passive viewing into active collaboration, for authentic, in-context reactions that go beyond just words
Media Pinning turns passive viewing into active collaboration, for authentic, in-context reactions that go beyond just words
Participants drop pins to highlight specific areas, moments, or details
Emojis and comments add instant tone and emotional nuance
Images, video, or even storyboards can be pinned seamlessly
Because feedback means more when it’s seen, not just said
See participants’ true thoughts and feelings
Visual markers make it easy to interpret feedback
Interactive tools make giving feedback fun and intuitive
Get precise, emotional feedback for your visual concepts and content
Understand which parts of a design, video, or ad grab attention and which don’t
Gather detailed, visual input to polish campaigns and prototypes
Identify what users love (or find confusing) directly on screenshots or mockups
It’s a Whycatcher feature that lets participants place pins directly on images or videos to leave comments or emoji reactions
Participants click or tap to drop pins wherever they want on the visual, then add short feedback - like a note, thought, or feeling
You can use static images, storyboards, or full video clips. Participants can react to any moment or visual element
Yes, they can place as many pins as they like! Each participant’s pins are tracked individually, and moderators can view all comments together or by person
Yes. All pins and comments are securely stored and can be anonymised to encourage honest feedback
