Our solutions can be combined or used alone to really hit the brief. So, whether you want to run a long-term online communityor shorter term pop-upcommunity, we've got you covered

Whycatcher AI

Want to raise your research game for quicker and more effortless analysis? Our secure AI solution seamlessly transitions from data collection to analysis, delivering fast, actionable insights.

Automatically generate summaries, themes, word clouds, or sentiment. Alternatively, have a conversation with your dataset to drill down further, for emotional context, quotes, or answers to specific questions like, 'Why didn't the participant have a good experience in the store today?'

The beauty of this is, the moment a participant uploads a video through WhatsApp or gives a text response in a survey, you can see live AI analysis. So no more waiting around for light-touch toplines – with Whycatcher AI, you get both speed and depth in one go.

And don't forget, in true Whycatcher fashion, we're always innovating and developing. So keep an eye out for more functionality as we add it. For now, we're incredibly proud of the powerful solution we've crafted and can't wait to show it off!

Admin Question to AI AI Response Admin Response to AI


We've integrated WhatsApp into Whycatcher, so you can launch qual/ quant surveys, diaries, and video blog tasks through this popular messaging service.

Since we're with participants everywhere they go, it's easy for them to capture text, images, video, audio, and even location, whenever they have something to share. Oh, and we can securely collect and analyse hundreds of responses in over 65 languages.

What's more, we now have AI probing inbuilt, so we can be really sure to get the truest and most authentic responses.

Our approach is so good, it won the Market Research Society (MRS) Research Live 'Innovation of the Year Award' 2020.

WhatsApp GIF

Video Calls

Whycatcher seamlessly integrates a video calling solution, providing users with a dynamic and interactive way to speak to their audience. Just like other video softwares such as Zoom or Teams, participants can easily log in (no download needed) to join virtual depth interviews, focus groups and workshops.

This inclusive and efficient tool not only saves time, but also ensures that you can see valuable insights first hand. No need to wait 3-5 days for the research team to send them over to you.

Video Calls

Discussion Forums

Hold meaningful conversations with your audience through our immersive, text-based discussion forums. Think of it as a virtual focus group, just without the technical issues and constantly telling the same person 'you're on mute'. It works a treat, and means that users are all super comfortable being honest.

Discussion Forums


Pass participants the paintbrush for a real injection of creativity. Perfect for ideation, innovation and co-creation, whiteboarding allows you to truly get under the skin of your audience.

They can create their own concepts and mood boards, come up with new product ideas or just share collages complete with anecdotes.

Why stop there? How about using whiteboarding for customer journey or brand mapping - we give you the tool to use however you like! Get in touch if you'd like some inspiration or use cases.

Whiteboard example

Media Pinning

Got some ideas to test? Media pinning is a powerful tool for ad and concept testing, that gets targeted feedback on photos and videos.

With media pinning, it's easier for participants to pin point areas of interest and provide specific feedback. Whether it's a particular scene in a video or part of an image, media pinning ensures that testing is thorough and precise.

The result? You can gain a deeper understanding of how your ads or concepts are resonating with your audience, delivering actionable insights to refine and improve your creative materials.

Media Pinning


Our mobile-first surveys are an engaging way to learn about your audience.

You can go as narrow or as broad as you like with your questioning - choosing from qual open questions, more targeted closed questions, or a selection of both.

Surveys are good for a read at a static point in time, to complement other solutions.



Sometimes you want a quick response with minimal effort from participants. Polls are perfect for these occasions - you can push out a single question and watch the responses roll in.

We recommend running polls routinely within communities to keep participants engaged and warm.


Traditional Qual

How about complimenting one of our digital tools with traditional qual methods? This way you can deep-dive into participants emotional and behavioural responses

Think depth interviews, focus groups, customer closeness sessions and workshops for a start.

Our team of experienced digital researchers to build out the approach and moderate these sessions for you too, if you'd like. These sessions can be conducted in person or online.

Digital insights your way

Choose from long term communities, or short term popup communities with complete flexibility to run your projects in a way to suit you. You'll have access to all of our tools and can manage everything yourself, or we can take care of that for you. We'll also help you craft a welcoming and engaging space for your participants. This means they'll feel super comfortable sharing their honest opinions - ensuring authentic and on the pulse insights.

Long term communities

Get quick, continuous feedback about everything and anything in a traditional online community way. This might be related to your business, or maybe just regular chit chat with your audience.

Long term communities can run for as long as you need, be that months or years!

Pop-up communities

Fancy something with less commitment? Use Whycatcher as and when you need to for specific research questions. So if you have different projects, or if you have sporadic research needs, we can help.

You can run projects that last for days, weeks or months. The choice is totally yours.

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