Finally, something to feel positive about ‘Who’s more excited about the future now?’ This was a question asked at the end of the ASC (Association for…
What did I learn from Big Data LDN 2025? I went down to Big Data LDN with some mates last week and we had a great time. There were…
What do I know? I’m just a researcher A while ago, I emailed two (very different) brands to share some customer feedback. Nothing wild – just honest thoughts…
Digital research stands on a restless new frontier We in the insight world have taken a battering recently from a global pandemic, a cost-of-living crisis, and now AI…
The AI default and why we need to be careful The other day at a social event (an adult scavenger hunt, if you must know), I watched as people defaulted…
AI Probing in WhatsApp: Time to get deeper, in-the-moment insights You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp…
The Art of Building Trust in Digital Research A few weeks ago a participant sent me the kindest message – thanking me for some top notch (their words)…
WhatsApp Research: Practical Tips for Success You’re here because you’ve used WhatsApp for Research, or maybe you’d like to but don’t know where to start. If…
How we used our unique WhatsApp tool to help the BBC understand audio decision making The audio market has undergone revolutionary changes over the last 5 years, and with that, the way people consume content has…