Written by

Maria Colarusso

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Person working on a laptop with virtual data analytics and cloud computing graphics overlayed

What does the future hold for digital research?

It’s no secret that we in the insight world have had a hard time recently. A global pandemic, a cost…
AI warning - reflection of code on a persons face

The AI default and why we need to be careful

The other day at a social event (an adult scavenger hunt, if you must know), I watched as people defaulted…
AI and human hands reaching each other to represent WhatsApp AI probing.

AI Probing in WhatsApp: Time to unlock deeper, In-the-Moment Insights

You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp…
The Art of Building Trust in Digital Research. Person on laptop.

The Art of Building Trust in Digital Research

A few weeks ago a participant sent me the kindest message – thanking me for some top notch (their words)…
WhatsApp Research: Practical Tips for Success

WhatsApp Research: Practical Tips for Success

You’re here because you’ve used WhatsApp for Research, or maybe you’d like to but don’t know where to start. If…
How we used our unique WhatsApp tool to help the​ BBC understand audio decision making

How we used our unique WhatsApp tool to help the​ BBC understand audio decision making

The audio market has undergone revolutionary changes over the last​ 5 years, and with that, the way people consume content has…
Understanding holiday decision-making with in-the-moment image and video capture​

Understanding holiday decision-making with in-the-moment image and video capture​

A tourism-destination marketing agency were keen to understand holiday-makers decision making with respect to planning, booking and undertaking activities on holiday:​ How, when, and…
Testing how a new app meets users’ needs in the real world ​

Testing how a new app meets users’ needs in the real world ​

A leading bank developing a new​ app wanted to get feedback from consumers using a live beta version. They were keen to…
Supporting the development of a new B2B digital product

Supporting the development of a new B2B digital product

A media business developing ​a new digital B2B product aimed at SMEs needed to:​ Understand the potential market size/demand​ Conduct UX testing on…