We in the insight world have taken a battering recently from a global pandemic, a cost-of-living crisis, and now AI…
The other day at a social event (an adult scavenger hunt, if you must know), I watched as people defaulted…
You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp…
A few weeks ago a participant sent me the kindest message – thanking me for some top notch (their words)…
You’re here because you’ve used WhatsApp for Research, or maybe you’d like to but don’t know where to start. If…
Many will remember 2023 as the year of AI. With revolutionary new technologies that can summarise millions of data points,…
We all know that the holy grail of research is to get interesting and well thought out responses. We want…
For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…
On the face of it, asking questions is easy – after all we managed it from an early age without…
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