Say hello to Maya — your WhatsApp AI moderator
Keep conversations flowing, get richer insights, and scale your research with Maya
Live, effortless AI-moderated (but human-like) conversations with Maya. She runs conversational WhatsApp research by crafting questions in real-time based on our brief. She analyses images, video audio, audio notes and text to ask smart follow up questions. Maya keeps people engaged and responses meaningful.
Maya chats in real time, asking relevant questions to keep discussions on track
Run studies day or night, across time zones, without needing a live moderator online
Everyone gets questions based on the same brief, yet based on their responses and tone
Enjoyed speaking to Maya
Felt understood during the chat
Said Maya made them think more deeply
*based on sample of 43 participants recruited for a self-funded pilot study
Because great conversations lead to better insights
Participants respond when it suits them, and Maya keeps the conversation flowing
Moderate hundreds of international participant chats simultaneously
Smart enough to adapt tone and phrasing, while staying true to your research design
Maya works great when you want to really maximise on a moment and get depth in real-time, at scale
Understand every micro-moment of the experience as people navigate it, in real-time with Maya
Learn about everyday behaviours to find out why people do the things they do, how and when
Exploratory research ahead of fieldwork to scope out the landscape and get a baseline understanding
Maya is Whycatcher’s AI moderator - designed to host natural WhatsApp conversations that feel human, while getting structured, high-quality insight
Absolutely not. Maya handles conversational flow and probing where we previously set pre-defined questions, so researchers are freed up to focus on interpretation and storytelling
To some degree, yes. You set her tone, objectives, and key questions. Maya uses your guidance to moderate within those boundaries, and you can review transcripts anytime
Currently, Maya moderates directly within WhatsApp, but we’re exploring new integrations across digital research platforms soon
Absolutely. All conversations are encrypted, stored securely within Whycatcher, and never shared with third-party models unless to allow Maya to send you messages
