Smart, real-time questions through WhatsApp leave no stone unturned and keep responses flowing
Demand richer, higher-quality answers
Don’t settle for mediocre, lacklustre responses. Get a helping hand from AI to keep participants on track with their answers
AI sends personalised, relevant probing questions that dig deeper
People love the natural, conversational probes that keep them engaged
Follow-ups are instantly triggered so we don't miss a moment
With real-time questions, you never miss a moment or reaction
Insight, content and nuance you might otherwise miss
Conversations that feel more fun, natural and engaging
Responses are always deeply revealing, raw, and real
Never miss a moment and get maximum impact from your WhatsApp research, with AI probing
Follow and probe on every part of the journey, without actually being there to explore all those micro-moments in depth
Go deeper than just what people say to find out what actually resonated with them and why
Ask powerful open questions during product trials or UX testing to get more detail on the moment users encounter friction or delight
AI Probing automatically generates smart, relevant follow-up questions in real time, helping participants expand on their responses while the moment is still fresh.
We (or you) can brief it with key objectives initially. Then it analyses each participant’s answer (images, text or transcript) instantly, to identify key themes, emotions, or gaps. It then crafts a relevant, human-sounding question on the spot.
To some degree, yes. You can set specific questions, define probing areas, and test your setup before going live. Because follow-ups happen in real time, the AI may phrase probes differently to keep the conversation natural. We recommend starting with a clear prompt and monitoring responses as they come in. Our team can advise on best practice to help you get the balance right.
We always specify up front where we’ll use AI and we advise our clients the same for full transparency. We also mention this at the end of each AI follow up so they are aware. That being said, they’ll experience a smooth, conversational flow. The tone is designed to feel natural and human - keeping participants engaged without feeling robotic or intrusive.
It’s ideal for any project that relies on live feedback in-the-moment, that you don't want to miss. So it's great for anything from customer experience and brand studies to in-the-moment product testing and UX research.
