Peek into everyday occasions to truly understand natural real-world behaviours
See real life as it happens
Follow different occasions through WhatsApp to see shifts in behaviour that one-off research. With international coverage, you can engage people in 70+ languages from across the globe.
Get rich responses via text, images, videos, audio, location or GIF
AI prompts for deeper reflection in the moment, while keeping a natural flow
Participants respond instantly via WhatsApp, in a way that feels natural and familiar
Because every micro-moment tells part of the story
Unfiltered, emotional insights in their own words
Smart AI follow-ups leave no stone unturned
More convenience means better participation and fewer dropouts
Stay virtually close to people over multiple interactions to see everyday behaviours without relying just on what they remember
Get on the pulse feedback during shopping trips, service interactions, or product use
Collect thoughts, habits, or emotions before interviews or workshops
Keep participants engaged over days, weeks or months to see changes in behaviour
They’re an easy way for participants to share daily feedback, videos, and thoughts directly via WhatsApp, which is automatically organised in Whycatcher.
Smart AI probing and seamless integration through an everyday app that people already use means it’s easy for participants to take part with Whycatcher.
Participants can send anything they’d normally share on WhatsApp: text, emojis, photos, videos, or voice notes. They can send as many messages as they like and everything is securely uploaded to Whycatcher.
Absolutely! You can specify a time to send questions and enable reminders to keep the task flowing.
100%. All messages are encrypted and stored securely within Whycatcher. We never use your data for external model training.
