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The Art of Moderating for Digital Research

For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…

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The Art of Question Writing for Research

On the face of it, asking questions is easy – after all we managed it from an early age without…

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Brilliantly Connected AI Case Study

In September of 2023, Whycatcher was invited to join Strat7’s Brilliantly Connected Conference to orchestrate a day-long conference-wide series of…

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Barbenheimer and Spurious Correlations

It’s been about two weeks since the 2023 blockbusters Barbie and Oppenheimer hit cinemas, sparking fan theories that combine both…

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Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

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Why Being Present Matters: The Importance of In-The-Moment Research

The other day, I tried out a new coffee shop. It’s really near our office but I’ve never thought to…

Password Security in the Age of AI 

Weak computer passwords are a hallmark of the tech age. Even one of the first computer password systems, MIT’s CTSS,…

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Why we love using WhatsApp in our research

In a world where people are increasingly addicted to staring at their smartphones – and I’ll admit, I’m one of…

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Nurturing Your Community: Eight Tips for Successful Engagement, part 2

Welcome back to the second part of our engaging communities blog. In the first part , we shared our first four…

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