MRS Archives | Whycatcher https://www.whycatcher.com/tag/mrs/ Digital research platform bringing WhatsApp and other great tools together for an immersive, in-the-moment insights Wed, 12 Nov 2025 17:16:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.whycatcher.com/wp-content/uploads/2025/12/cropped-Favicon-White-DarkBG-32x32.png MRS Archives | Whycatcher https://www.whycatcher.com/tag/mrs/ 32 32 AI Probing in WhatsApp: Time to get deeper, in-the-moment insights https://www.whycatcher.com/blog/ai-probing-in-whatsapp-time-to-unlock-deeper-in-the-moment-insights/?utm_source=rss&utm_medium=rss&utm_campaign=ai-probing-in-whatsapp-time-to-unlock-deeper-in-the-moment-insights https://www.whycatcher.com/blog/ai-probing-in-whatsapp-time-to-unlock-deeper-in-the-moment-insights/#respond Wed, 24 Jul 2024 12:18:50 +0000 https://www.whycatcher.com/?p=1507 You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp…

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]]> https://www.whycatcher.com/blog/ai-probing-in-whatsapp-time-to-unlock-deeper-in-the-moment-insights/feed/ 0 WhatsApp Research: Practical Tips for Success https://www.whycatcher.com/blog/whatsapp-research-practical-tips-for-success/?utm_source=rss&utm_medium=rss&utm_campaign=whatsapp-research-practical-tips-for-success https://www.whycatcher.com/blog/whatsapp-research-practical-tips-for-success/#respond Fri, 22 Mar 2024 11:32:51 +0000 https://www.whycatcher.com/?p=781 You’re here because you’ve used WhatsApp for Research, or maybe you’d like to but don’t know where to start. If…

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]]> https://www.whycatcher.com/blog/whatsapp-research-practical-tips-for-success/feed/ 0 How we used our unique WhatsApp tool to help the​ BBC understand audio decision making https://www.whycatcher.com/case-studies/how-we-used-our-unique-whatsapp-tool-to-help-thebbc-understand-audio-decision-making/?utm_source=rss&utm_medium=rss&utm_campaign=how-we-used-our-unique-whatsapp-tool-to-help-thebbc-understand-audio-decision-making https://www.whycatcher.com/case-studies/how-we-used-our-unique-whatsapp-tool-to-help-thebbc-understand-audio-decision-making/#respond Wed, 06 Mar 2024 18:08:33 +0000 https://www.whycatcher.com/?p=1138 The audio market has undergone revolutionary changes over the last​ 5 years, and with that, the way people consume content has…

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]]> https://www.whycatcher.com/case-studies/how-we-used-our-unique-whatsapp-tool-to-help-thebbc-understand-audio-decision-making/feed/ 0 Understanding holiday decision-making with in-the-moment image and video capture​ https://www.whycatcher.com/case-studies/understanding-holiday-decision-making-with-in-the-moment-image-and-video-capture/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-holiday-decision-making-with-in-the-moment-image-and-video-capture https://www.whycatcher.com/case-studies/understanding-holiday-decision-making-with-in-the-moment-image-and-video-capture/#respond Wed, 06 Mar 2024 18:07:22 +0000 https://www.whycatcher.com/?p=1265 A tourism-destination marketing agency were keen to understand holiday-makers decision making with respect to planning, booking and undertaking activities on holiday:​ How, when, and…

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]]> https://www.whycatcher.com/case-studies/understanding-holiday-decision-making-with-in-the-moment-image-and-video-capture/feed/ 0 On-Tap research community https://www.whycatcher.com/case-studies/on-tap-research-community/?utm_source=rss&utm_medium=rss&utm_campaign=on-tap-research-community https://www.whycatcher.com/case-studies/on-tap-research-community/#respond Thu, 29 Feb 2024 17:50:43 +0000 https://www.whycatcher.com/?p=1142 The LTA asked us to host a community that could act as the voice of British tennis, giving the LTA on-tap access​…

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]]> https://www.whycatcher.com/case-studies/on-tap-research-community/feed/ 0 The Art of Moderating for Digital Research https://www.whycatcher.com/blog/the-art-of-moderating-for-digital-research/?utm_source=rss&utm_medium=rss&utm_campaign=the-art-of-moderating-for-digital-research https://www.whycatcher.com/blog/the-art-of-moderating-for-digital-research/#respond Tue, 23 Jan 2024 16:00:59 +0000 https://www.whycatcher.com/?p=1058 For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…

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]]> https://www.whycatcher.com/blog/the-art-of-moderating-for-digital-research/feed/ 0 The Art of Question Writing for Research https://www.whycatcher.com/blog/the-art-of-question-writing-for-research/?utm_source=rss&utm_medium=rss&utm_campaign=the-art-of-question-writing-for-research https://www.whycatcher.com/blog/the-art-of-question-writing-for-research/#respond Wed, 08 Nov 2023 13:29:30 +0000 https://www.whycatcher.com/?p=872 On the face of it, asking questions is easy – after all we managed it from an early age without…

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]]> https://www.whycatcher.com/blog/the-art-of-question-writing-for-research/feed/ 0 Emojis in Research: a Treasure Trove of Insights or Superficial Fluff? https://www.whycatcher.com/blog/emojis-in-research-a-treasure-trove-of-insights-or-just-superficial-fluff/?utm_source=rss&utm_medium=rss&utm_campaign=emojis-in-research-a-treasure-trove-of-insights-or-just-superficial-fluff https://www.whycatcher.com/blog/emojis-in-research-a-treasure-trove-of-insights-or-just-superficial-fluff/#respond Thu, 13 Jul 2023 11:39:01 +0000 https://www.whycatcher.com/?p=627 It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

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]]> https://www.whycatcher.com/blog/emojis-in-research-a-treasure-trove-of-insights-or-just-superficial-fluff/feed/ 0 Unlocking the Power of People: How Online Communities Drive Better Insights https://www.whycatcher.com/blog/unlocking-the-power-of-people-how-online-communities-drive-better-insights/?utm_source=rss&utm_medium=rss&utm_campaign=unlocking-the-power-of-people-how-online-communities-drive-better-insights Tue, 21 Feb 2023 17:14:13 +0000 https://www.whycatcher.com/?p=410 In today’s fast-paced world, businesses need to stay ahead of the game when it comes to understanding their customers. Market…

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