Inspiration

Barbenheimer and Spurious Correlations

Barbenheimer and Spurious Correlations

It’s been about two weeks since the 2023 blockbusters Barbie and Oppenheimer hit cinemas, sparking fan theories that combine both…

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

Why Being Present Matters: The Importance of In-The-Moment Research

Why Being Present Matters: The Importance of In-The-Moment Research

The other day, I tried out a new coffee shop. It’s really near our office but I’ve never thought to…

Password Security in the age of AI

Password Security in the Age of AI 

Weak computer passwords are a hallmark of the tech age. Even one of the first computer password systems, MIT’s CTSS,…

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Why we love using WhatsApp in our research

In a world where people are increasingly addicted to staring at their smartphones – and I’ll admit, I’m one of…

Leaves growing in the sun with water vapour on top

Nurturing Your Community: Eight Tips for Successful Engagement, part 2

Welcome back to the second part of our engaging communities blog. In the first part , we shared our first four…

Man holding face at laptop

That Awkward Moment When…

This month, we at Whycatcher are looking forward to a somewhat unorthodox holiday – a day celebrating the twist in…

Understanding the power of people

Unlocking the Power of People: How Online Communities Drive Better Insights

In today’s fast-paced world, businesses need to stay ahead of the game when it comes to understanding their customers. Market…

Nurturing your Community - Part 1

Nurturing Your Community: Eight Tips for Successful Engagement, part 1

You’re here because you love communities as much as we do – and that’s a lot (obviously). Communities are great…

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