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Written by

Maria Colarusso

Understanding holiday decision-making with in-the-moment image and video capture​ featured image

Understanding holiday decision-making with in-the-moment image and video capture​

A tourism-destination marketing agency were keen to understand holiday-makers decision making with respect to planning, booking and undertaking activities on holiday:​ How, when, and…

Testing how a new app meets users’ needs in the real world ​ featured image

Testing how a new app meets users’ needs in the real world ​

A leading bank developing a new​ app wanted to get feedback from consumers using a live beta version. They were keen to…

Supporting the development of a new B2B digital product featured image

Supporting the development of a new B2B digital product

A media business developing ​a new digital B2B product aimed at SMEs needed to:​ Understand the potential market size/demand​ Conduct UX testing on…

The Art of Inspiring Creativity in Digital Research featured image

The Art of Inspiring Creativity in Digital Research

We all know that the holy grail of research is to get interesting and well thought out responses. We want…

On-Tap research community client logo On-Tap research community featured image

On-Tap research community

The LTA asked us to host a community that could act as the voice of British tennis, giving the LTA on-tap access​…

The Art of Moderating for Digital Research featured image

The Art of Moderating for Digital Research

For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…

The Art of Question Writing for Research featured image

The Art of Question Writing for Research

On the face of it, asking questions is easy – after all we managed it from an early age without…

Emojis in Research: a Treasure Trove of Insights or  Superficial Fluff? featured image

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

Why Being Present Matters: The Importance of In-The-Moment Research featured image

Why Being Present Matters: The Importance of In-The-Moment Research

The other day, I tried out a new coffee shop. It’s really near our office but I’ve never thought to…

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