The Brief
A media business developing a new digital B2B product aimed at SMEs needed to:
- Understand the potential market size/demand
- Conduct UX testing on initial wireframes and the Beta product
- Understand the user experience, including any barriers to help optimise the product prior to its
full launch
The solution
We undertook market sizing research to understand the profile and size of the potential audience.
This was followed by iterative UX testing with sessions spread at two week intervals to support product development sprints.
A community of Beta testers was recruited. Research and analysis fused behavioural analytics data, customer support interactions and telephone interviews to give a 360 degree view of users behaviours and needs.
The result
The research demonstrated the
size of the opportunity, and crucially highlighted where the highest degree of opportunity lay.
The UX testing helped to optimise product designs and messaging to overcome initial mis-understandings about the proposition.
In the live beta community, we learnt how users engaged with the product
in a real-world environment and were able to recommend product improvements to help overcome
the challenges it would face in the real-world.
Speak to the team to learn more about how we could help you ❤️
