Understanding experience

Identify what works (and what doesn’t)

See the experience through the users eyes

See the experience through the users eyes

Real user feedback

Participants share honest reactions as they navigate interfaces, products, or journeys

In-context observation

Capture screens, surroundings, and facial expressions to see how people truly experience design in use

Iterative testing

Run quick cycles of feedback to refine and improve your experience as you go

Benefits

Deeply and completely understand the experience

Actionable clarity

Actionable clarity

Explore specific usability issues, emotional responses, and moments of friction

Natural interaction

Natural interaction

Flexible, mobile-friendly tools let participants share authentic feedback

Integrated insight

Integrated insight

Store recordings, transcripts, and analysis together for a holistic view

Solutions

Rich feedback

Don't just rely on what people say - see it for yourself to understand moments of delight (or frustration)

View all solutions

WhatsApp Surveys

Collect fast, convenient feedback directly via WhatsApp

WhatsApp Diaries

Capture real-time experiences through participant diaries on WhatsApp

Surveys

Reach participants with structured, customisable questionnaires

Screen Recording

Capture participant behavior and feedback directly from their screen

Video Blogs

Gather authentic video feedback and storytelling from participants

Video Calls

Connect face-to-face with participants for deeper insights
Latest insights

Exploring real projects, people and perspectives

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