In-the-moment insight

Understand how people really behave and make decisions

Get the low-down on life in-the-moment

Get the low-down on life in-the-moment

Real-life capture

Participants record videos, photos, or notes directly from their phones, sharing experiences as they happen

Flexible tasks

Design activities around journeys, routines, or moments to explore specific behaviours in context

Convenient research

Reduce friction for people to take part in research, by making it easy to share

Benefits

Get the full picture, down to every detail, and never miss an insight

Authentic context

Authentic context

See real environments, actions, and interactions for the the truth of daily life beyond recall

Rich visual evidence

Rich visual evidence

Watch visual and emotional detail that deepens understanding and brings insights vividly to life

Engaged exploration

Engaged exploration

By keeping conversations flowing, participants want to share so we see lower dropout

Solutions

Powerful tools

Follow real human moments through the eyes of the people living them

View all solutions

WhatsApp Surveys

Collect fast, convenient feedback directly via WhatsApp

WhatsApp Diaries

Capture real-time experiences through participant diaries on WhatsApp

Discussion Boards

Enable group discussions and idea-sharing in a secure online space

Surveys

Reach participants with structured, customisable questionnaires

Video Calls

Connect face-to-face with participants for deeper insights
Latest insights

Exploring real projects, people and perspectives

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