Experience insight

See what people truly think and feel about your brand, service, or workplace

Explore the full journey (even the bits they don't tell you)

Explore the full journey (even the bits they don’t tell you)

Multi-format feedback

Get insights through video, text, or image responses for rich emotion and context from every interaction

Moments that matter

Collect feedback in-the-moment for honest and timely responses

Reactive research

Quickly explore new themes or issues as they arise, keeping your understanding current and actionable

Benefits

Follow the highs, the lows and everything in between to bridge the say do gap

Human understanding

Human understanding

See the full story with emotional, real-world feedback

Actionable insight

Actionable insight

Our dashboards make it easy to turn qualitative input into clear next steps

Continuous improvement

Continuous improvement

Track perceptions over time to identify pain points and monitor change

Solutions

Powerful tools

Capture a 360° view of the experience with tools that genuinely deepen your understanding

View all solutions

WhatsApp Surveys

Collect fast, convenient feedback directly via WhatsApp

WhatsApp Diaries

Capture real-time experiences through participant diaries on WhatsApp

Discussion Boards

Enable group discussions and idea-sharing in a secure online space

Surveys

Reach participants with structured, customisable questionnaires

Video Blogs

Gather authentic video feedback and storytelling from participants

Video Calls

Connect face-to-face with participants for deeper insights
Latest insights

Exploring real projects, people and perspectives

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What did I learn from Big Data LDN 2025?
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What do I know? I’m just a researcher
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The AI default and why we need to be careful
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AI Probing in WhatsApp: Time to get deeper, in-the-moment insights
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The Art of Building Trust in Digital Research
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WhatsApp Research: Practical Tips for Success
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How we used our unique WhatsApp tool to help the​ BBC understand audio decision making
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Understanding holiday decision-making with in-the-moment image and video capture​
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Testing how a new app meets users’ needs in the real world ​ featured image

Testing how a new app meets users’ needs in the real world ​
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Supporting the development of a new B2B digital product
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AI in the Workplace – The Modern Washing Machine
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The Art of Inspiring Creativity in Digital Research
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On-Tap research community
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The Art of Moderating for Digital Research
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The Art of Question Writing for Research
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Live reaction to business conference
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Barbenheimer and Spurious Correlations
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Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?
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Why Being Present Matters: The Importance of In-The-Moment Research
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