Digital qual at scale

Driving brand change through deeply human insights and a sprinkle of AI in all the right places

Whycatcher Highlights Video

Trusted globally

Solutions Showcase

Latest insights

Exploring real projects, people and perspectives

Read more about Finally, something to feel positive about
Blog
Finally, something to feel positive about featured image

Finally, something to feel positive about
Read more about What did I learn from Big Data LDN 2025?
Blog
What did I learn from Big Data LDN 2025? featured image

What did I learn from Big Data LDN 2025?
Read more about What do I know? I’m just a researcher
Blog
What do I know? I’m just a researcher featured image

What do I know? I’m just a researcher
Read more about Digital research stands on a restless new frontier
Blog
Digital research stands on a restless new frontier featured image

Digital research stands on a restless new frontier
Read more about The AI default and why we need to be careful
Blog
The AI default and why we need to be careful featured image

The AI default and why we need to be careful
Read more about AI Probing in WhatsApp: Time to get deeper, in-the-moment insights
Blog
AI Probing in WhatsApp: Time to get deeper, in-the-moment insights featured image

AI Probing in WhatsApp: Time to get deeper, in-the-moment insights
Read more about The Art of Building Trust in Digital Research
Blog
The Art of Building Trust in Digital Research featured image

The Art of Building Trust in Digital Research
Read more about WhatsApp Research: Practical Tips for Success
Blog
WhatsApp Research: Practical Tips for Success featured image

WhatsApp Research: Practical Tips for Success
Read more about How we used our unique WhatsApp tool to help the​ BBC understand audio decision making
Case Study
How we used our unique WhatsApp tool to help the​ BBC understand audio decision making featured image

How we used our unique WhatsApp tool to help the​ BBC understand audio decision making
Read more about Understanding holiday decision-making with in-the-moment image and video capture​
Case Study
Understanding holiday decision-making with in-the-moment image and video capture​ featured image

Understanding holiday decision-making with in-the-moment image and video capture​
Read more about Testing how a new app meets users’ needs in the real world ​
Case Study
Testing how a new app meets users’ needs in the real world ​ featured image

Testing how a new app meets users’ needs in the real world ​
Read more about Supporting the development of a new B2B digital product
Case Study
Supporting the development of a new B2B digital product featured image

Supporting the development of a new B2B digital product
Read more about AI in the Workplace – The Modern Washing Machine
Blog
AI in the Workplace – The Modern Washing Machine featured image

AI in the Workplace – The Modern Washing Machine
Read more about The Art of Inspiring Creativity in Digital Research
Blog
The Art of Inspiring Creativity in Digital Research featured image

The Art of Inspiring Creativity in Digital Research
Read more about On-Tap research community
Case Study
On-Tap research community featured image

On-Tap research community
Read more about The Art of Moderating for Digital Research
Blog
The Art of Moderating for Digital Research featured image

The Art of Moderating for Digital Research
Read more about The Art of Question Writing for Research
Blog
The Art of Question Writing for Research featured image

The Art of Question Writing for Research
Read more about Live reaction to business conference
Case Study
Live reaction to business conference featured image

Live reaction to business conference
Read more about Barbenheimer and Spurious Correlations
Blog
Barbenheimer and Spurious Correlations featured image

Barbenheimer and Spurious Correlations
Read more about Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?
Blog
Emojis in Research: a Treasure Trove of Insights or Superficial Fluff? featured image

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?